Perfume Oil

Perfume Oil

How do I go about marketing a perfume/essential oil blend that actually attracts men and women ?

It's 100% organic.I buy the ingredients from a major wholesaler with an impecable reputation for quality oils.The reaction I've gotten is amazing. I've sold quite a few bottles on my own but not enough to make a living. It actually attracts men without the use of pheromones.When it worked for me, I sent out some average looking women to clubs wearing it and the results were astounding. My fear is that my "Enchantment Oil" will be stolen by a big company and reproduced without me seeing a dime.I've sold it thru a couple of "New Age" type shops...but they don't really push it.I'm bringing a bunch of samples to a get together for mother's and grandmothers whose single daughters can't attract a husband/ boyfriend, later this month...kind of like a "Matchmaker in a bottle". Any thoughts out there?

It is advisable to employ a professional to market the product for you. But if this is not the way you want to go, I suggest doing anything you can to create a 'buzz' for your product buy selling it anyway you can! First of all you need a good name for your product and attractive packaging. I wouldn't recommend going the 'new age' route. In order to maximise your product potential, it needs to be more mainstream and modern. For a start, if you were to stick to the name, I would cut out the 'oil' and just call it 'Enchantment'. Although you could come up with a less 'romantic' name and a more exciting one!Create a website and set yourself up at conventions, such as the 'beauty and body show'. These kinds of shows help you to present and sell direct to thousands of image & brand conscious visitors, showcase your products and services, meet clients face-to-face, build client databases and optimise brand awareness. Ann Summers, Victorias Secrets, The Body Shop, Lush, etc. are just a few companies I can think of that might be interested in this kind of product. Oh, and make sure you protect your product's 'secret formula' by drawing up a contract with however might have access to it! By the way, are you selling it on ebay? This is the first place I would start selling while you get things going! I will be looking out for it! Good luck